How many of us have reuse and recycle in mind when we buy a bottle of mineral water? Earth is choked with the non biodegradable waste. Lately we can read and hear in the media the woes of lack of proper site for the disposal of non biodegradable waste. The problem is not only of the towns in Bhutan. Even the villages are not spared! With increasing consumerism culture future looks bleak! But all hope is not lost as each one can still exercise our judgement and be a conscious mindful consumer.